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Mexican media owner visits High Desert

VICTORVILLE • Media owner Alejandra Constantino was all smiles as she visited a local CBS radio station and toured the offices of the Victor Valley Daily Press.

“After seeing all the newspaper and radio equipment, I was a bit overwhelmed,” said Constantino, who owns a radio station and newspaper in Puruandiro, Mexico.

Constantino visited the Rotary Club of Apple Valley with her family, as they brought greetings from their club near Guadalajara.

In September, the Apple Valley club presented some 300 wheelchairs to a group of disabled people. The High Desert team’s act of charity was written up in Constantino’s paper and mentioned on her radio station.

“We have less than 20 employees for one station and two publications,” said Constantino, as her husband Manny Hernandez translated during their Nov. 15 visit. “Because writing is so intense and time consuming, we need more writers.”

Many of the Mexican universities don’t emphasis journalism, so finding and hiring good writers has been difficult, Constantino said.

“We have one person with a degree in journalism,” Constantino said. “But sometimes experience and time is a better teacher.”

After speaking with Brooke Edwards Staggs, city editor with the Daily Press, Constantino said she was impressed by the amount of work that goes into one edition of the paper.

“Everyone is so busy at the paper doing different jobs, but it looks like teamwork,” Constantino said. “The pressroom was very big compared to the machine we have.”

During her visit to the Daily Press, Constantino met Fernando Torres, editor of El Mojave, whose grandmother was born in Michoacán, in southern Mexico.

“Alejandra was interested in our templates and page layout,” said Torres, who shared various newspaper tips with Constantino. “It was interesting to hear her story as well.”

After years of rubbing elbows with community leaders and interviewing the president of Mexico, Constantino said she has found her true motivation and joy behind what she does.

“The satisfaction and feeling of knowing that you are doing the hard work to produce a quality paper is priceless,” Constantino said. “Like all papers, we do it for our readers.”

Rene De La Cruz may be reached at (760) 951-6227 or at

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